Видання зареєстровані авторами шляхом самоархівування
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Item Understanding the essence of immersive marketing for educational services and knowledge transfer(E3S Web of Conferences, 2023) Артюхова, Надія Олександрівна; Artiukhova, Nadiia Oleksandrivna; Артюхов, Артем Євгенович; Artiukhov, Artem Yevhenovych; Rehak, R.; Лєонов, Сергій Вячеславович; Lieonov, Serhii ViacheslavovychThe article deals with the creation of educational immersive marketing models. The concept of immersive marketing involves multi-vector interaction of internal and external stakeholders at the stage of creating a "wrapper" of an educational program. Immersive marketing is implemented from inside the university with the help of influencers (students who are involved in the joint preparation of educational scenarios in a virtual or real interactive environment), as well as from the outside due to the participation of external stakeholders in the formation of the image of the educational program. The paper analyzes various marketing mix models, marketing “tips” for Gen Z, Gen Z, and Gen Alpha, as well as the possibilities of creating an interactive educational environment in the era of total digitalization. Elements that provide immersive knowledge transfer in attracting potential customers of educational services are selected from marketing mix models, marketing “tips” and characteristics of the educational environment. The “Mix – Tips – Transformation” (MTT) approach was proposed, which was transformed into the concept of immersive marketing “Emotions – Feelings – Senses – Environment” (EFSE). The concept of immersive marketing EFSE allows you to cover all vectors of interaction between the stakeholders of the educational program and offer a multi-level model of immersive marketing. The effectiveness of the EFSE model and its elements (including the multidimensional immersive marketing model) can later be confirmed or refuted by the results of surveys and performance testing along the “unit testing – quality control – quality assurance” chain.Item External assessment of medical education quality: indicative model development considering paradox of skill(Frontiers, 2023) Артюхов, Артем Євгенович; Artiukhov, Artem Yevhenovych; Gavurova, B.; Волк, Юрій Юрійович; Volk, Yurii Yuriiovych; Білан, Світлана Анатоліївна; Bilan, Svitlana Anatoliivna; Лєонов, Сергій Вячеславович; Lieonov, Serhii Viacheslavovych; Mudarri, T.This study proposes an approach to the external evaluation of medical education programs’ quality based on a combination of indicators, including international rankings, external stakeholders’ input, and independent agencies’ assessments. We modify the success equation with a detailed consideration of the skill component and its decomposition into internal and external quality assurance elements along with authority. We carried out a bibliometric analysis regarding the problem of medical education quality assessment in the context of achieving sustainable development goals. We described the calculation model of external quality assessment indicators through the algorithms of independent education quality assurance agencies’ activity and rating indicators shown in the modified Mauboussin’s equation. The model considers the economic component (the consequence of achievement) of skill, which is expressed in raising funds from external sources to implement educational and scientific activities. The proposed algorithm for assessing the educational program quality can be applied to benchmark educational program components, complete educational programs within the subject area, and the educational institution for diferent areas. We propose a “financial” model for educational program quality based on the analysis results. The model makes it possible to determine the need for additional focused funding of the educational programbased on the individual analysis of the external evaluation criteria of the achievement level. This study analyzes the accreditation results of more than 110 educational programs in 2020 and 8 months of 2021 within the direction 22 “Medicine” (according to the national classification of fields of knowledge) (state and private Ukrainian medical universities).Item Health Risks and Country Sustainability: The Impact of the COVID-19 Pandemic with Determining Cause-and-Effect Relationships and Their Transformations(MDPI, 2023) Летуновська, Наталія Євгенівна; Letunovska, Nataliia Yevhenivna; Каща, Марія Олексіївна; Kashcha, Mariia Oleksiivna; Dluhopolskyi, O.; Лєонов, Сергій Вячеславович; Lieonov, Serhii Viacheslavovych; Артюхова, Надія Олександрівна; Artiukhova, Nadiia Oleksandrivna; Gasior, M.; Sak-Skowron, M.Автори дослідили пандемію коронавірусу як фактор ризику для здоров’я та безпеки для сталого розвитку держави. Основною метою дослідження є визначення причинно-наслідкових зв’язків між ключовими сферами життя суспільства: економічною, фінансово-бюджетною, політико-інституційною. Автори припускають, що ці сфери впливають одна на одну і що цей вплив стає більш очевидним і важливим для розгляду під час значних змін, таких як загрози здоров’ю та трансформації в системі громадського здоров’я. У рамках розрахунків була використана методологія канонічного регресійного аналізу, що дало змогу оцінити вплив набору показників за допомогою побудови кореляційної матриці. Проведено агрегування комплексу показників розвитку за кожним напрямом та визначено їх взаємовплив та ступінь важливості в межах кожної групи показників. Виявлені взаємозалежності є цінними для прогнозування стану різних галузей у майбутньому. Зроблено висновок про відсутність суттєвих змін між показниками аналізованих складових розвитку країни в до- та постпандемічний період. Це дає змогу з високою вірогідністю стверджувати, що прогнозування розвитку країни в довгостроковій перспективі можливе за ступенем взаємозв’язку між показниками окремих сфер розвитку. Прогнозування також може ґрунтуватися на тенденціях, що відбуваються в певній суміжній сфері, щоб скорегувати висхідний або низхідний рух певного показника, а також змінити функціонування складної системи під впливом загроз здоров’ю населення.Item Influence of monetary policy instruments and indicators on dynamics of financing innovation: empirical evidence(Limited Liability Company “FINTECHALLIANCE”, 2022) Belgibayeva, A.; Самойлікова, Анастасiя Вiкторiвна; Самойликова, Анастасия Викторовна; Samoilikova, Anastasiia Viktorivna; Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii ViacheslavovychToday innovations are drivers of countries’ economic growth, competitiveness, security, and sustainable development. Financial policy and its instruments play a significant role in innovation management, and monetary instruments are one of the most important components of financial policy. Therefore, the necessity of increasing the efficiency of financial support for innovation development actualizes the study of the impact of the monetary policy instruments and indicators on the level of financing innovation. The aim of the article is to improve the scientific basis for the study of the impact of monetary policy instruments and indicators on the dynamics of financing innovation based on empirical evidence. Information basis of the research was formed from the data for Ukraine and 12 post-soviet and other countries with similar starting economic conditions for 2010-2019, taking into account the availability of statistics from the International Monetary Fund, the World Bank, and the central banks for the whole investigated indicators at the time of the study. The software base included Excel and STATA. The methods of regression (linear regression model with panel-corrected standard errors) and correlation analysis (calculating Pearson and Spearman coefficients) were applied to identify a relationship between monetary instruments and indicators and indicator of financing innovation, confirm the hypothesis about the impact of the monetary instruments and indicators on the financing innovation and formalize this effect. To strengthen the country’s innovation development, it is proved the expediency of lowering the discount rate and real interest rate, increasing “broad money” on general reserves, and increasing liquid reserves on bank assets, as well as the transition to inflation targeting. According to the calculations, for all monetary instruments and indicators, except the discount rate, the directions of influence in Ukraine and the panel from 12 other countries were opposite. This one confirms that monetary instruments in Ukraine are not fully performing their regulatory function, in the context of stimulating innovation development.Item Оцінювання якості банківських послуг на основі підходу Servqual: сучасна інтерпретація(Фінансово-кредитна діяльність: проблеми теорії та практики, 2018) Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Самусевич, Ярина Валентинівна; Самусевич, Ярина Валентиновна; Samusevych, Yaryna Valentynivna; Демків Ю.М.У статті проведено аналіз репрезентативності окремих компонент оцінювання якості банківських послуг на основі існуючих емпіричних досліджень з визначення їх впливу на задоволення споживачів та ступеня пріоритетності для клієнтів банку. Запропоновано нову інтерпретацію підходу SERVQUAL з урахуванням важливості компонент та застосуванням методу семантичного диференціалу для оцінювання критеріїв споживачами банківських послуг.Item Trust crisis in the financial sector and macroeconomic stability: a structural equation modelling approach(Taylor & Francis Group, 2020) Бричко, Марина Михайлівна; Бричко, Марина Михайловна; Brychko, Maryna Mykhailivna; Bilan, Y.; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Mentel, GrzegorzAlthough the growing body of literature that recognises a destabilising role of the trust crisis in the macroeconomic stability, the understanding of mediational pathways remains limited. The current paper fills the gap by contributing to the existing literature by examining closely the mediating effect of the trust crisis in the financial sector on the indicators of macroeconomic stability due to the anticipated impact of the financial intermediation development and the monetary policy transmission mechanism, as well as their combinatorial impact. A method of structural equation modelling was used to analyse the input data. It has been empirically confirmed that exacerbation of the trust crisis in the financial sector without the use of regulatory measures is detrimental to macroeconomic stability. The results of the mediation analysis show that transmission channels of the monetary policy mechanism and developed financial sector mitigate the harmful effects of deepening the trust crisis in the financial sector and lead to an increase in macroeconomic stability indicators. From a practical perspective, the findings revealed that interest, credit, and currency channels of the monetary policy transmission mechanism could be used to cope with the erosion of the trust crisis in the financial sector to macroeconomic stability.